Sweet, refreshing, and full of unnecessary calories, pepsi and its variety of products continues to be the drink of choice for many individuals in the coveted target market of 18-35 year olds. Pepsi first tried to attack this market with bottled and sparkling water but failed in 1994, pepsi had the idea of using its bottlers to filter local tap water and offering the resulting product under the name of aquafina. A1) since aquafina is a consumer product, pepsi should choose a large target market firstly, pepsi could mimic the other water producers and target women but to narrow the targeting even more, it could target the 2035 aged, active, on-the-go, health-conscious woman.
Targeting the target audience we are aiming for aquafina is the 20-35 years old healthconscious women and active men who are on-the-go 17 positioning aquafina will position itself as a cost-effective and refreshing beverage, fulfilling the market need for pure water. Starting march 25th, head into target where they will be offering a free $10 target gift card with food and/or beverage purchase of $50 or more when you use the coupon found in the target weekly ad, in the target app, or by texting grocery to 827438 to have it delivered to your smartphone.
Aquafina is brand of pepsico it is headquartered in new york pepsico was the outcome of merger of pepsi - cola and lay - fruit inc which took shape in year 1965 the company is known for the manufacturing of various snacks and fruit drinks. The north america beverages segment consists of beverage concentrates, fountain syrups, and finished goods under various beverage brands such as pepsi, gatorade, mountain dew, diet pepsi, aquafina. In 2014, the volumes of major water brands, including nestle's poland spring, coca-cola's dasani, and pepsico's aquafina, grew 7% to 9% for comparison, coke and pepsi's volumes fell close.
As sales of core soda brands like pepsi, coke and dr pepper decline, beverage companies are pivoting on the market, pepsico developed a label that will change several times a year and feature. Pepsi's traditional target market is teenagers and young adults, according to forbes magazine in that vein, its taglines over the years have included live for now and the pepsi generation forbes reports that to reach younger consumers, pepsi has tapped many celebrities over the years, ranging. What markets should pepsi target for aquafina what recommendations would you make foradvertising objectives, message strategy, andmessage execution for aquafina what advertising media recommendationswould you make for aquafina, and how wouldyou evaluate the effectiveness of those mediaand your advertising. Aquafina water goes through a seven-step purification process to deliver water in its most natural and pure form every time if you prefer flavored waters, aquafina also offers flavorsplash in peach mango, mixed berry and wild strawberry.
Discussion pepsi: promoting nothing case study question 1 what markets should pepsi target for aquafina young, very fresh people, young adults young families. A1) since aquafina is a consumer product, pepsi should choose a large target market firstly, pepsi could mimic the other water producers and target women but to narrow the targeting even more, it could target the 20-35 aged, active, on-the-go, health-conscious woman. Since aquafina is a consumer product, pepsi should choose a large target market the target age is ranging from 20-35, active, and on the go, health conscious men and women mass marketing can also be suitable for aquafina, it has an average price so it is almost affordable for everyone. Aquafina, the bottled water brand owned by soft drink giant pepsico, had the second largest share of the bottled water market in the united states as of 2009 aquafina attracts and retains new and existing customers by implementing a full service marketing strategy that includes traditional advertising initiatives, social media marketing.
According to myersbiznet, pepsi-cola's target market is young consumers, including those between 18 to 22 years of age the assumption is that reaching new market segments is easier because young shoppers have not yet formed brand loyalty another reason for targeting young people is the company's. Pepsi could promote aquafina in grocery stores with end-ofaisle displays and special pricing it could give away sample drinks in the stores it could have contests whereby entrants could win various promotional items like aquafina coolers and bottle holders. Aquafina sparkling will debut a national tv spot in may, featuring an upbeat remix of the song come on get happy, along with engaging and unique digital, print, retail and local market sampling initiatives.